A new fly fishing show just appeared on my radar and I think it’s worth putting on yours too.
FLOW Fest Expo is a brand new event coming to Asheville, North Carolina on March 13-14, 2027. It’s being built from the ground up by the Mauri family, who many in the fly fishing world will recognize from Mauri Flyfishing and their association with The Fly Fishing Show. Last week Emily Mauri announced that she’d left The Fly Fishing Show to launch this with her family and some collaborators, and the concept she’s described sounds pretty interesting.
FLOW stands for Fly Fishing, Lifestyle, Outdoor, and Wellness. The fly fishing component is the main draw for me, interactive demonstrations, workshops, hands-on experiences, a Destination Village for trip planning, a Learning Center, conservation organizations, and independent makers all under one roof. There’s also a wellness and recovery component and live artists, which rounds it out into something that feels a little different from a traditional fly fishing trade show setup. Whether that’s your thing or not, the fly fishing part of it looks like it could be solid.
The Asheville location is an added bonus for anyone who loves western North Carolina fishing. That part of the state has some really beautiful tenkara and trout water within easy driving distance, so pairing a show visit with a few days on the water in the mountains isn’t a tough sell at all.
It’s early days for FLOW Fest and there’s plenty still to be announced, but I’m keeping a close eye on this one and honestly wouldn’t be surprised if I end up in Asheville in March 2027. You can follow along and sign up for updates at flowfestexpo.com.
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